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The
Interactive Marketing team is headed by the 2 business
partners, Jeff McCarthy and Tony Shore. The
wider team is constantly growing as our success continues.
Our ethos is to generate profitable revenue
and growth for clients in the areas of e-Retail and
m-commerce. In doing so long-term we build mutually
successful business.
A
very professional company with a friendly approach to working
relationships. No
soft underbelly though - the focus is on delivering immediate
payback whilst working towards longer-term goals.
Jeff McCarthy, Partner F IDM,
F CIM, DipM, BSc (Hons)
Responsible for client relationships and the delivery
of commercial solutions for client organisations.
Jeff
has a proven track record of providing clients with effective
online and direct marketing strategy and communications.
He
has specialised in online marketing for more than 9 years,
including e-Commerce, mail order and e-Business.
Fully marketing trained and committed to
CPD, Jeff has over 15 years experience in Marketing and is
listed
in the exclusive CIM Marketing Consultants Directory.
In February 2006 he was one of the very first marketers to
receive the IDM CPD Award.
Jeff has particularly strong experience in
football clubs, rugby, mail order, retail, b2b, sports betting, online
casino, home shopping and computer games publishing.
Client experience includes:
- JJB Sports
- Marks and Spencer
- Verbatim
- LiverpoolFC.tv
- Everton Football Club
- Littlewoods Bet Direct
- PC World Business
- EIDOS Interactive
- Iceland Home Shopping
Jeff is a very experienced speaker. He
regularly presents at conferences and for the Institute
of Direct Marketing (IDM) at the IDM Academy, Evening events
and on the "Diploma in Interactive & Direct Marketing". He
has also delivered and co-written training courses for
major training companies and Training Enterprise Councils.
Tony Shore, Partner
Responsible for ensuring the interactive solutions
deliver technically.
With over 20 years experience in the computer
industry including multi-discipline environments and platforms
from support to development. Tony is a rare breed
- a technical person with a keen commercial focus and strong
customer facing skills at a high level.
The delivery of successful commercial applications
such as e-Catalogues is of immense satisfaction to Tony.
He has a proven record of conceptualising
and implementing projects to very tight deadlines and often
under-budget. He has extensive advanced knowledge
of a wide variety of Microsoft OPSYS's and software. Ultimately
delivering real competitive advantage to the clients he
has worked with, his focus is always on generating a high
return on investment.
Client experience ranges from blue chip companies
to public sector organisations.
The wider team has a very high level
of expertise in marketing, mail order, graphic design
and production, programming and much more. We ensure
our team is fully qualified or accredited to deliver the
advice they are appointed to provide.
Team dynamism is key to the success of Interactive
Marketing.
CREDENTIALS & EXPERTISE
Skill set comprises:
- Brand Strategy
- Channel Integration
- Customer Loyalty Schemes
- Customer Relationship Management
- Customer Retention
- Customer
Segmentation & Profiling
- Data Capture
- Database Marketing
- Data Protection
- Direct Mail
- Door-to-Door
- e-Brochures
- e-Catalogues
- E-commerce
- E-CRM
- E-Mail Marketing
- E-Retail
- Internet Tracking
- Mail Order
- Market
Research: Off-line & on-line
-
M-Commerce
- Mobile Marketing
- NPD
- Press & Public
Relations
- Web Conferencing
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Sector experience includes:
- Football Clubs
- Rugby Clubs
- Online Casinos
- Sports betting
- Horse Racing
- Computer Games
- Automotive
- Consumer Goods
- Financial Services
- Home Shopping
- Leisure
- Public
Sector
- Professions
- Retail
- Technological
- Travel & Tourism
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To discuss your specific requirements please contact
us.
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