Summer holidays up over 100% on same period for previous year
Online ROI increased by 56% (includes savings made on postage & print)
Average timescale for booking a holiday reduced by over 45%
Conversion rates from brochure to booking increased from 18% to 26%
Subsequent campaigns included full video preview clips
"Our digital brochure has been a huge success. We have had clients who have specifically mentioned that they are booking with us because they thought our on-line brochure is simply miles ahead of the competition's websites. We decided not to produce a dedicated website for this product and rely on the digital brochure only. Interactive Marketing made the process simple and painless whilst providing us with a new and innovative means of reaching our target market. ...Got to be happy with that!!"
