The Results: Results were staggering given this was the first ever football e-Catalogue...
Over 10,000 e-Catalogues downloaded within 3 days
30% conversion rate
Significant incremental spend was achieved
Higher order volumes achieved pre-Christmas than would with print only
Saved over £28k on print, postage & calls
Paid for itself more than 60 times over!
Excellent local media coverage - please click here for Liverpool Echo feature.
Everton have since run many Retail e-Catalogues & Commercial e-Brochures.
"E-catalogues seem to be the way forward for profitable on-line mail order. It offers zero postage and yet for the consumer they are just as easy to browse and order versus an off-line catalogue...The Everton e-catalogue was a successful test and we are currently looking at future projects. We found Interactive Marketing to be very proactive, flexible and technologically advanced." Everton FC
