The Challenge : Blue Sheep were tasked with improving response rates and reducing cost per acquisition. Key to the brief was targeted email marketing via profiling of B2B business information. Full integration with online & print DM activity was crucial.
E-Retail trends plus the growing number of customers researching online before purchasing online and offline, meant it was felt that an e-Catalogue would be an ideal means of promoting the full 'Christmas Gift Service' for business.
The Solution: Fully hosted e-Catalogue solution giving customers the choice to view the product:
38 page e-Catalogue, available to download or view online
Replica of print catalogue - but with specific 'Call Me' call to action integrated with Call Centre
Utilised landing page to preview content and explain options
All products featured were deep linked to page in website where customers could purchase directly if they wished.
