The Results: from LiverpoolFC.tv follow up online survey...
Over 22,000 individual customer downloads
88% incremental distribution - at no extra cost the e-Catalogue reached an audience mail order did not
68% downloaded to purchase club merchandise
a further 26% downloaded so they could browse merchandise offline
67% of e-Catalogue customers purchased from online store
potentially influenced 38% of e-Catalogue customers to buy from telephone or Official Club Shop
96% found it easy to use
98% would like an e-Catalogue in future
Feedback overwhelmingly positive, e.g.:
"Very useful - I bought several birthday presents as a result."
" The most innovative piece of marketing I've seen in ages. Well done!"
"We're extremely pleased with the first ever Liverpool FC
e-Catalogue. This innovative product allows our customers to browse our full merchandise range in an offline state & then click to connect & buy on demand. With downloads in excess of 22,000, the e-Catalogue has proved to be extremely popular & our calculations from a customer survey suggest that the resulting transaction revenue has met & exceeded the implementation costs. Liverpool FC
