The Challenge :  
LiverpoolFC.tv is the leading UK football website and is considered a leading website both within the football industry and far beyond. LiverpoolFC.tv wanted to test an
e-Catalogue project.  The campaign would run alongside website marketing activity, plus the distribution of the printed catalogue. There were 3 main objectives:

• Increase catalogue distribution
• Drive online sales
• Reduce Cost Per Acquisition

The Solution:
80 page fully hosted merchandising e-Catalogue. Distributed in 3 parts. Download version allowed customers to view entire range without being online. Turning pages avoided need for extensive website navigation when browsing range. All products were deep linked to their purchase page.

"Interactive Marketing's highly efficient and proactive approach ensured that we were able to implement the e-Catalogue within stretching timescales." Liverpool FC

Launch activity was exclusively on website via a Welcome page - customer were required to submit email address.

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