Multi-channel integration of Hampers e-Brochure with email marketing, direct mail, call centre outbound
Targeting of B2B data with specific revenue target to achieve
Identify best target groups for future campaigns
Working in partnership with Blue Sheep, this highly effective solution was delivered.
The Solution: Integrated e-Brochure
e-Brochure replica of the print campaign
email targeting managed by Blue Sheep, combining a variety of targeted and test email data
A campaign 'Landing page' was created to help increase conversion rates.
Customers could view e-Brochure online or as a download
Marks and Spencer Call Centre activity was far more efficient - solution enabled staff to email customers the e-Brochure mid-conversation, talk through the range and convert to sale - all in 1 sales call.
This demonstrates how multi-channel e-Brochure campaigns can generate real ROI.
