Circulation topped 18,000 - with over 6,000 in first 24 hours!
Video clip available for purchase on mobile phone engaged fans instantly
Mobile video became top seller on www.partymob.com within 48 hours!
Retail store sales strongly influenced
So successful NUFC pulled campaign from website after 6 weeks - almost all products had sold out
Such a major event at a major football club would be expected to do well. The surprise came in the level of response within relatively short timescales. Customers who viewed the e-Catalogue continued to purchase in the 6 week period post event.
This case study clearly showed how other channels such as mobile / m-commerce can be integrated successfully. Also that immediate results can be seen and measured. The campaign is part of an ongoing initiative to cultivate higher and more profitable online, mail order & Retail sales for NUFC.
