The Challenge :
The campaign was part of the Alan Shearer testimonial event. The only catalogue was the e-Catalogue featuring specially selected merchandise. Generous donations from the proceeds were donated to the Alan Shearer Testimonial 2006 Charity Fund.
The e-Catalogue built on an excellent track record where NUFC had seen online and Retail sales increase with each e-Catalogue campaign. It is not unusual for distribution of over 30,000 to be achieved.
The Solution:
- 5 spread e-Catalogue featuring Alan Shearer's record breaking (201) goal
- Uniquely, fans were able to purchase the clip for their mobile phone - a World 1st for an e-Catalogue
- Fully hosted solution giving customers option to 'download' or view online.
- All products featured 'BUY' button deep linked to their individual product page
Launched 4 May 2006 - only 8 days before event. Email launch to NUFC database, website splash page on rotational basis, presence on www.nufc.com.
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