A World 1st! PC World Business Dynamic e-Brochure: Delivered true competitive advantage and very
effective multi-channel sales & marketing.
The Results:
Doubled reach to over 40,000 customers
More efficient sales process - particularly Call Centre Outbound
Significant uplift in order rates
Field sales had a face-to-face customer sales tool
135 Business Centres used 1 e-Brochure - compared to being sent 30-60 printed brochures each
Savings on postage & production costs
Excellent press coverage
Something different to talk to customers about!
"The dynamic pricing in this e-brochure is superb. Others only deliver 'flat' content with prices that can be redundant the day after posting. As we update the prices of around 5,000 items each day, we needed a solution capable of updating content in real-time." PC World Business Marketing Director
