Offline material out of date as soon as it lands (e.g. pricing & availability)
Production & Postage costs limit customer reach
Website navigation process still complex
E-bulletins restrictive on amount of deals featured
Communications required to support telephone & field-based selling
Something to bridge the gap between current offline & online marketing.
The Solution: Dynamic e-Brochure The first of its kind in the world.
PC World Business were able to ensure their customers received the most up-to-date product prices.
Electronic publishing of Brochure - to complement print and digital mix
