Rangers FC e-Catalogue generates amazing response

The Results:
Customers downloaded the e-Catalogue immediately when they were in 'buy' mode, leading to these compelling results:

• Launched to coincide with onset of 3rd kit pre-orders
• Over 13,000 e-Catalogues were downloaded
• From 21/07 to 21/08 visitors to rangersdirect.co.uk increased by 23%
• Sales during this period were up 145% on the previous month *
  * Typically when PTV Clubs launch a new kit, website sales increase by approx.
  100-120% on the previous month.

"Working in tandem with our offline printed catalogue, this innovative merchandising scheme created synergy between all shopping channels, whilst significantly reducing printing and postage costs.  The response from supporters was very positive with online visitors to rangersdirect.co.uk 23% higher than the previous month.  We anticipate an even stronger reaction to our latest e-Catalogue, showcasing our new range for Christmas." Rangers FC

Case study continues >>