World 1st: DVD preview clip within e-Catalogue. Product sold far quicker than anticipatede-Catalogue circulation reached 15,000 - over 1,500 within first 12 hours!
So successful, e-Catalogue campaign was pulled after 21 days as stock completely sold out
Turning page browsing & buy buttons increased conversion rates again
The marketing adage that timing is key certainly showed here. Timing, innovation and engaging customers clearly struck a chord with Rangers customers.
The beginning of a new trend. Clients could cultivate their customers to shop online and at Retail by using an e-Catalogue. DVD preview was a major step forward. What was interesting was to see that customers were actively browsing the e-Catalogue pages before purchasing online or via Retail. Not only that but word-of-mouth and kudos was very powerful.
