The Challenge : Launched in honour of the late Rangers great Davie Cooper, it marked the 10th anniversary of his death. Net proceeds raised from the sale of merchandise featured in this e-Catalogue were donated to the Davie Cooper Centre for special needs children.
The Solution:
World 1st: 'Super Cooper' DVD preview within e-Catalogue
7 page commemorative e-Catalogue of Davie Cooper
e-Catalogue campaign only - nothing in print
Fully hosted solution giving customers option to 'download' or view online.
All products deep linked via 'BUY' button
Launch activity was online:
Welcome page banner ad
Targeted email marketing launch
skyscraper banner ad
