The Challenge :
To build on the incredible success of the earlier Winter 2005 Reading e-Catalogue which increased online sales by 142%. Remit for Winter 2006/07 was to increase:
- Online sales
- Retail & mail order sales
- Conversion rates
- Online ROI
The Solution:
Fully hosted e-Catalogue solution giving customers the choice to view the product range by 'downloading' e-Catalogue or viewing online. The download file utilised the Reading crest to appeal to fans. Interactive Contents page allows instant navigation, e.g. Kids Range. Every product had a 'BUY' button - each deep linked to it's individual product page within Reading web-site. Customers simply added the product to their shopping basket and could select more items via the e-Catalogue.
A Tell A Friend microsite was deployed to encourage viral marketing amongst fans.
Launch activity was online: Welcome page; Reading home page thumbnail; News story; Targeted email marketing launch.
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