Interactive Marketing Liverpool

Interactive Marketing sets up in Liverpool

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Interactive Marketing, a leading e-brochure and e-catalogue company has moved into new office facilities in Silkhouse Court, Tithebarn Street in Liverpool city centre.

The company specialise in e-brochure and e-catalogue design and production, with clients including the city's two famous football clubs.

Speaking about the move, Liverpool-born Jeff McCarthy (MD) said: "We are delighted with our new office facilities in Liverpool. We have outgrown our current space and continued expansion means we now require more capacity. Long-term we are considering such options as the hi-tech Liverpool Digital incubator park."

"Liverpool was foremost in our minds due to its sheer energy, the buoyant job market - and it's continued out-performance of other core English cities."
A tremendously successful e-catalogue for Everton FC was launched last December and the company is now working on other projects with the club. Based on that success the company was recently appointed by LiverpoolFC.tv to produce an e-Catalogue for the official Liverpool Football Club website.

Thomas O'Brien, Chief Executive of The Mersey Partnership said: "We have been working closely with Interactive Marketing to secure this investment into Liverpool. The company is already working with companies here in Merseyside and this new base confirms the company's commitment to our city region.

The investment into Liverpool will initially create 5 jobs in the city, with the hope of further expansion as the e-commerce market continues to grow.
According to Jeff, the major reasons e-brochures are so cost effective and becoming more popular are:

• postage savings (postage accounted for 41.17% of the UK's entire direct; marketing spend in 2002) with e-catalogues there are no postage charges;
• turnaround times - much faster than printed catalogues;
• format - customers are used to reading brochure formats (page turn etc);
• relevance - updateable content means brochure is accurate (e.g. prices);
• the customer is one easy click away from buying online.

Interactive Marketing is a long term supporter of the Liverpool Capital of Culture 2008 bid. Jeff added: "We were delighted when the successful bid was announced and we look forward to doing all we can to support this tremendous opportunity for the City.

" Other clients include PC World Business. In November 2003 a World 1st was achieved by Interactive Marketing: the first ever (and still only) e-brochure to update prices dynamically. This ensures that PC World Business customers benefit from the most up-to-date prices, offers and product availability at the click of a button.

Note to Editors:

Samples of the Liverpool FC and Everton FC catalogues can be seen by visiting http://www.interactive-marketing.net/e-brochures.htm.

About Interactive Marketing
www.interactive-marketing.net
Interactive Marketing provides direct marketing and communications to organisations targeting business and consumer audiences. The company specialises in e-brochures & digital brochures, Pay Per Click (SEO) advertising, e-mail marketing, SMS campaigns, online surveys, website design and consultancy. Interactive Marketing is based in Rochdale, UK.

About Interactive Marketing e-brochures
A dynamic e-brochure is an electronic brochure which can update content quickly and easily. It simulates the look of a printed brochure and can be browsed in the same way as a paper version. Interactive Marketing creates and produces electronic brochures for clients who use them as catalogues with live price updates, sports merchandising catalogues, online casino guides, press kits and corporate brochures. For more information and a demonstration of the e-brochure,
please visit www.interactive-marketing.net/e-brochures.htm

The Mersey Partnership (TMP) is a unique alliance representing almost 400 businesses across the Liverpool City Region. These include household names like, Littlewoods and Royal SunAlliance. Its members represent manufacturing and trading companies, six local authorities, government agencies, universities, media organisations and professional agencies who are all working together for the future economic growth of Merseyside. Its mission is to build a dynamic team to champion the Merseyside advantage campaigning for the Liverpool City Region as a great place, to live, work, invest and visit generating greater returns for all. It has three areas of activity: Economic Development - co-ordinating Merseyside's economic development activity through the Action Plan for the City Region 2002 - 2005; Investment - bringing new business into Merseyside and encouraging growth in existing businesses; Tourism - promoting Merseyside's tourism assets to increase visitor numbers and grow the economic benefit to the Liverpool City Region. TMP is supported by the European Regional Development Fund under the Objective One programme for Merseyside.

Issued: 27/04/2004

For further information please contact:

Jeff McCarthy, Interactive Marketing
Tel: 0151 515 3005 / jeff@interactive-marketing.net
Or
Angela Roberts, The Mersey Partnership
Tel: 0151 227 2727 / angela.roberts@merseyside.org.uk
Mobile: 07715 1234 88
Or
Neil Roscoe, The Mersey Partnership
Tel: 0151 237 3910 / neil.roscoe@merseyside.org.uk

You can visit The Mersey Partnership Press Room at www.merseyside.org.uk
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