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PAY-PER-CLICK
(SEO) OPTIMISATION
The biggest revolution to hit search engine
marketing over the past 2 years. Do you want to guarantee
where you appear when prospects search for what you offer? Position
is critical.
Research
shows that 97% of web traffic is from the top 3 listed
sites. So if you are ranked No.4 or lower it will have
a real impact on interested customers visiting your
website.
With PPC you can immediately appear
at the top of the major search engines. Your ranking
is based on the price you want to pay and you only pay
when a customer visits your website. It is the smartest
way to sell your product/service online. You only
pay when it works.
Results are instant. As soon as your
bids are activated, you will appear where you decide, e.g.
No.1 position or No.3. You can change them at any
time.
PPC is the great leveller in marketing. You
gain No.1 position without spending a fortune - as Interactive
Marketing do...
Our unique cost structure
Interactive Marketing are encouraged to achieve
the most cost effective campaigns for clients. By
contrast, agencies are usually paid through agency discounts. This
lends itself to bidding for the more generic, most competitive
terms - e.g. "Poker".
But ROI is best when you advertise on more
specific, less competitive terms as well - e.g. "32Red
online poker tournament". Also campaigns are
often not managed as actively as they should to maintain
your position.
Our approach is to
- Pass on all discounts to the client
- Charge based on the number of keywords
live in a campaign
- Update all keyword placements every
10-60 minutes, every day.
To discuss your PPC requirements in more
detail please contact
us.
For more information why not read our May
e-bulletin by clicking
here.
It explains:
- How it works
- The main players
- Campaign planning
& targeting
- Budgeting & bid management
- Editorial controls
- Measurement
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