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ONLINE E-CATALOGUES,
E-BROCHURES, DIGITAL WEB BOOKS
Interactive Marketing e-brochures lead the
world in achieving competitive advantage. We achieved the first
commercial e-brochure in the world to feed dynamic prices.
Each case study has proven the huge business benefit derived
via increased turnover and profit.
A description simply cannot do them justice so
please
click here for
e-catalogue and e-brochure samples.
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VIDEO
CONTENT ON MOBILE
Christmas 2004 trading will
see the explosion of sales of video enabled
handsets. In 2005 there will be 44
million handsets in Europe alone, predicted
to reach 230 million in 2007. Content
is being developed all the time to meet what
will be an incredible surge in demand.
Interactive Marketing has established a Joint
Venture company specifically for this purpose. The
website will be live soon.
Our results only revenue share model ensures
content owners risk is minimised.
If you are interested in seeing samples please
contact us.
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PAY-PER-CLICK
(SEO) Optimisation
The biggest revolution to hit search engine
marketing over the past 2 years. Do you want to
guarantee where you appear when prospects search for what you
offer? With PPC your text based advertising appears
within the 'sponsored' listings section of the major search
engines. Your ranking is based on the price you want to
pay and you only pay when a customer clicks on your advert.
Our unique cost structure
Agencies are usually paid through agency discounts.
This lends itself to bidding for the more generic, most
competitive terms - e.g. "Poker". But ROI is best when
you advertise on more specific, less competitive terms as well
- e.g. "32Red online poker tournament". Also
campaigns are often not managed as actively as they should to
maintain your position.
Our approach is to
- Pass on all discounts to the client
- Charge based on the number of keywords live
in a campaign
- Update all keyword placements every 10-60
minutes, every day.
To discuss your PPC requirements in more
detail please contact
us.
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E-MAIL
MARKETING
Interactive
Marketing is also a leading e-mail marketing agency with a proven
track record in increased turnover and profitability through
targeted campaigns. Forward thinking companies
outsource advanced design and fulfilment from Interactive
Marketing rather than investing in limited in-house e-mail
technology.
Used in the correct way e-mail marketing is the most cost effective communication device available
today. Here are just some benefits of
our solutions:
- Commercial design that delivers:
Rather than design that just looks good, we use our extensive
direct marketing skills to ensure golden rules are adhered to!
- Higher delivery rates: 'Multipart
format' delivery ensures your customer receives your message
in the most visually impressive format their PC allows.
- High speed delivery: So avoiding the
need for batched delivery.
- Full campaign management: Full web
tracking can be provided. Or if you prefer, Open Rate (OR) and Click Through Rate (CTR)
measurement come as standard. You’ll be able
to immediately identify what works and what doesn't.
- Full customer personalisation:
Allowing your customers to update their details within the
email you sent!
- Real-time database management:
Your e-mail marketing database can be managed remotely -
managing your 'unsubscribes', making selections based on
responses, plus immediately identifying bad addresses, duplicates.
The cost benefit has been proven time and again in both
B2C and B2B sectors.
Finally, we can provide a wealth of techniques
to acquire opted-in email addresses - which conforms to
new Data Protection
legislation – avoiding the need for expensive list
rental.
Contact us to discuss your
requirements in detail.
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SMS
Over 2 billion messages are sent every
day in the UK. Even at this volume we’re only seeing
a fraction of the true benefits this technology can offer.
SMS is ideal for last minute ticket sales, order confirmations, account information,
reminders, competitions and much more. So whether you require
auto-response, reverse billing, MMS or simple outbound messaging
we have the solution.
To discuss your specific requirements please contact
us.
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ONLINE
SURVEYS
Interactive Marketing offers complete online
survey solutions. Highly cost effective, dramatically reduced leadtimes and intelligent design.
Europe is rapidly catching up with the US
where over 80% of research is conducted on-line.
Develop invaluable customer intelligence
immediately with up-to-the second reporting - see the results
coming in live!
We can even produce online surveys within an
e-brochure - extremely user
friendly. Not only that but if integrated with
our email marketing solution you’ll be able to drill
down to individual responses.
With our database marketing expertise we can provide further
detailed analysis for you on specific areas of the survey.
Contact Interactive Marketing for a demonstration.
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